Halde Hotels
Three quiet hotels, one voice. A brand that feels like checking in early.
Halde runs three small hotels in three port cities — different buildings, different histories, three different logos nobody remembered. Bookings came through the big platforms, minus the big commissions.
The brief: one brand warm enough to remember, one booking flow good enough to use directly. Keep the buildings' characters; lose the chaos.
One voice, three accents
A shared wordmark and tone — unhurried, slightly bookish — with a colour per city drawn from its harbour light. The brand is the chain; the accent is the address.
Photography at check-in light
Every image shot in the hour after arrival — coats still on chairs, keys on counters. The brand promise is that exact hour.
A booking flow like a concierge
Three questions, one screen each: when, which city, which light. Price honesty up front, no urgency banners, a confirmation that reads like a welcome note.
A year on, the platforms are the minority channel.
Guests started saying ‘the Halde one’ instead of naming the platform. That sentence pays our bills.
